Paramidonna is a Bulgarian beachwear brand, established in 2015. The creations draw inspiration from the teenage memories of the founder, Donika Ancheva. The brand's collection features feminine designs crafted from high-quality fabrics and accessories.
A successful partnership
Our collaboration with Paramidonna began in 2018, following our meeting in Cannes at the Mare di Moda beachwear fair. The brand's creator was looking for summer packaging that would reflect the freshness of her creations, highlighting the vibrant colours and use of sustainable fabrics.
Her aim was to communicate an image of modernity that echoed their philosophy of creating contemporary products. Paramidonna's swimwear is not only fashionable but also suitable for various body shapes.
The chosen solution was a satin-finish, fully recyclable slider bag, printed in black to highlight the company's brand. Following this initial order, the company became one of our long-standing clients, relying on us annually to refresh their packaging for the summer season.
In 2023, after a graphic redesign and the introduction of two printing variants, e.g. black and white, Paramidonna made a different choice: PP-EcoPure, a degradable material with the same properties as traditional polypropylene. Looking ahead to SS24, the brand selected a new shade of pink to complement the traditional white option, offering their customers consistently distinctive and appealing packaging.
Legoplast is a partner capable of adapting promptly and responding swiftly to its clients' evolving needs over time, meeting the continuous changes in the fashion industry.